New Lands’ End Uniform Collection Press Kit

It’s been more than two years in the making, and we’re excited to continue to move the new Lands’ End uniform program forward. When we launched the new uniform program in June 2017, we vowed to do things differently. Our commitment remains: Deliver an industry-leading uniform program. Three key pillars define the new American uniform program:

  1. Safety: There’s no higher garment certification. We’re the first airline to have our entire uniform collection hold the industry-leading STANDARD 100 certification by OEKO-TEX, the gold standard in garment safety. The STANDARD 100 certification is an independent testing and certification system for clothing, accessories and any product made with fabric. All parts of the garment, including sewing threads, buttons and zippers, are tested for banned dyes, pesticides and many other hazardous chemicals.
  2. Input: We’ve had an unprecedented level of input and feedback. From the 65 team members on the Frontline Uniform Advisory Team (FUAT) and the more than 1,000 team member Field Testers to union involvement, this uniform has been guided by the team members who will wear this collection.
  3. Choice and comfort: This collection offers more choice and comfort than ever. Team members will have the choice between the standard wool-blend fabric and the synthetic fabric when ordering the new uniform. This is a first for any U.S. airline.

This media kit offers a number of resources and assets focused on each area of our commitment for you to use as needed. If you have any questions about the new American Airlines uniforms manufactured by Lands’ End, contact American Airlines Media Relations at 817-967-1577 or

Our Journey to New Uniforms

Facts & Figures