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10/15/2026

Forever Forward at DFW: Elevating, expanding and enhancing the customer experience

In the latest episode of Forever Forward℠ at DFW, American’s Chief Customer Officer Heather Garboden shares the latest on the airline’s premium enhancements and expansions at Dallas Fort Worth International Airport (DFW), including new lounge spaces, Flagship® check-in and continued focus on the digital experience for premium customers.

American’s investment in the premium experience at its largest hubs, including its largest and most connected at DFW, continues as the airline builds and renovates more lounges than ever and provides more personalized, seamless and elevated travel experiences.

Forever Forward℠ at DFW is American’s new shortform video series that takes viewers behind the scenes of the multiyear modernization across DFW. As American’s hometown airport and largest hub, DFW hosts more passengers than any other airport in the airline’s network. American is investing billions of dollars to modernize and strengthen its flagship hub, delivering a much smoother experience for our customers and team members, providing more certainty with their schedules and connections and improving DFW’s resilience to handle severe weather and other disruptions.

Forever Forward℠ at DFW showcases the exciting updates customers will see over the next several years and is part of American’s long-standing commitment to Texas and the many communities in the airline’s network, bringing customers along as milestones land.

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About American Airlines Group (NASDAQ: AAL)
American Airlines is a premium global airline connecting more of the U.S. to the world. With roots tracing back to an air mail carrier in the Midwestern United States in 1926, American now operates more than 6,000 daily flights to more than 350 destinations in more than 60 countries and serves more than 200 million customers annually. Powered by a proud and talented team of 130,000 aviation professionals, American’s team lives out the airline’s purpose of caring for people on life’s journey every day.

The world’s largest airline proudly celebrates its centennial year in 2026, reaching a milestone that reflects a century of innovation and the Forever ForwardSM spirit that changed the industry and the world. American introduced the first scheduled air cargo service, the first airport lounge and the first airline loyalty program and continues to reinvent the customer experience today. The airline is also a founding member of the oneworld alliance, whose members serve more than 900 destinations around the globe.

Get the latest about American at news.aa.com and @AmericanAir.

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