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FORT WORTH, Texas — As anticipation builds for the FIFA World Cup
26™, American Airlines is giving fans a new way to be part of the
world’s biggest sporting event, from the streets of the Host Cities to 100
stories above New York City.
This summer, American is launching its Spot the Bag campaign, a
dynamic, on-the-ground experience that brings the excitement of the tournament
directly to fans. The campaign is further brought to life through creative
featuring former U.S. Men’s National Team goalkeeper Tim Howard, who helps
kick off the journey of the campaign’s signature suitcase, representing fans
traveling to the FIFA World Cup 26™.
Throughout June and July, fans will spot American Airlines x FIFA World Cup
26™-branded traveling suitcases at iconic landmarks across Host
Cities, inviting AAdvantage® members to scan, enter and unlock a
chance at an unforgettable FIFA World Cup 26TM Final Party in New
York City.
“As the Official North American Airline Supplier of the FIFA World Cup
26™, in partnership with Qatar Airways, and also the Official
Airline of U.S. Soccer, we saw an opportunity to go beyond traditional
sponsorship and bring the tournament to life in a way only American can,”
said American’s Chief Marketing Officer Caroline Clayton. “Our
Spot the Bag campaign brings the tournament directly to fans and
creates immersive moments across iconic locations in Host Cities for fans to
engage with — all leading to a once-in-a-lifetime Final Party in New York
City showcasing the kind of access only the AAdvantage® program
delivers.”
At a time when more than a billion fans will watch the FIFA World Cup 26™
Final, American is reimagining how fans can watch and celebrate.
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"North America is absolutely ready to host FIFA World Cup 26™ and
American Airlines is making this once-in-a-lifetime experience even more
memorable with its opportunity to 'spot the bag' for a chance to watch the
final match at American’s Final Party in the clouds above New York City," said
Tim Howard, former USMNT Goalkeeper and sports broadcaster.
Bringing the FIFA World Cup 26 to fans
American’s Spot the Bag campaign is an immersive activation designed
to meet fans where they are. The campaign kicks off in New York City at Vessel
at Hudson Yards with a bold, oversized suitcase installation, followed by the
rollout of additional permanent large-scale suitcase installations at Dallas
Fort Worth International Airport (DFW) and Miami International Airport (MIA).
Traveling branded suitcases will appear at iconic locations across Host
Cities, giving fans more chances to win. The campaign invites fans to scan
on-site QR codes, follow the campaign across American’s social channels and
engage with the tournament in a completely new way.
Entries are open June 2 through July 3 for AAdvantage® members. For
additional details go to
aa.com/fwc26perks.
A once-in-a-lifetime final experience
At the center of it all is an unforgettable grand prize experience in New York
City to close out the biggest moment of the summer.
Winning AAdvantage® members will experience the FIFA World Cup
26™ Final in a way few ever will. The event, hosted in Hudson Yards
at Edge NYC, the highest outdoor sky deck and all-weather immersive indoor
experience in the Western Hemisphere, will bring live match viewing and
premium entertainment in a high-energy, once-in-a-lifetime setting.
The grand prize includes:
-
Tickets to the American Airlines x FIFA World Cup 26™ Final Party
at Edge NYC
- Surprise musical performance
- Round-trip airfare to New York City
- A four-night hotel stay
Edge NYC, the highest outdoor sky deck and all-weather immersive indoor
experience in the Western Hemisphere
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Bringing fans closer to the moment
As the Official North American Airline Supplier of FIFA World Cup
26™, in partnership with Qatar Airways, and Official Airline of
U.S. Soccer, American continues to go beyond getting fans to the match,
creating new ways to experience it. With more flights to Host Cities than any
other airline and a summer full of activations, American is bringing fans
closer to the action at every step of the journey.
American has been giving its customers an exclusive opportunity to redeem
AAdvantage® miles for World Cup match tickets. Throughout the
tournament, American will be surprising fans with exclusive access and
celebrations in airports and around game day matches.
This summer, the message is simple: don’t just watch history, be a part of it.
Rules, restrictions and details at
aa.com/fwc26perks.
About American Airlines Group (NASDAQ: AAL)
American
Airlines is a premium global airline connecting more of the U.S. to the world.
With roots tracing back to an air mail carrier in the Midwestern United States
in 1926, American now operates more than 6,000 daily flights to more than 350
destinations in more than 60 countries and serves more than 200 million
customers annually. Powered by a proud and talented team of 130,000 aviation
professionals, American’s team lives out the airline’s purpose of caring for
people on life’s journey every day.
The world’s largest airline proudly celebrates its centennial year in 2026,
reaching a milestone that reflects a century of innovation and the Forever
Forward℠ spirit that changed the industry and the world. American introduced
the first scheduled air cargo service, the first airport lounge and the first
airline loyalty program and continues to reinvent the customer experience
today. The airline is also a founding member of the oneworld
alliance, whose members serve more than 900 destinations around the globe.
Get the latest about American at
news.aa.com and
@AmericanAir.